ManeScore’s backstory

Our team’s involvement with the hair industry started during the Covid-pandemic. After witnessing the significant challenges faced by industry professionals and businesses during lockdown, we took the initiative to create an online marketplace. This platform enabled individuals to order customized DIY hair color kits, formulated by licensed stylists of their choice following a video consultation. Clients benefitted from personalized services, quality products and professional help from the safety of their homes. 

Hair professionals, on the other hand, we able to continue to be of service to new and existing clients virtually while generating a side income. They formulated color kits using brands of their choosing in their salon’s back bar or even from their homes. The kits were shipped to the client’s homes with detailed application instruction with the option of live help via video calls with the stylist. Many stylists took advantage of the platform to offer extended services such as online classes, styling consultations and root touch-up kits.

We called the service ‘ManeMix’.

This venture generated several thousand dollars in revenue before it was sunset after a couple of years of operation when the industry returned to normal. The team incubated a couple of ideas following ManeMix and is currently focused on building ManeScore.